Great Sporting Yawns

If anyone was unfortunate enough to catch the GAA football semi-final between Dublin and Donegal you will know what we mean by great sporting yawns. Unfortunately for everyone concerned TV sport needs audiences to get sponsorship and advertising revenue, the debacle  on Sunday is not likely to bring people flocking back to the game.

Maybe it was a once off but we think certain member’s of the Croke Park management will be slightly unnerved.

Put em under pressure…

We are delighted to announce our client Ricesteele, Rubex product sponsorship of Put em under pressure the new launch RTE sports quiz where pundits take on sports stars in a fun contest hosted by Grainne Seoige.

Pictured on set during recording of the show in RTE (left to right) Garrett Kinsella Account Planner KDNINE, Grainne Seoige Presenter, Bernard McCormick Marketing Manager Ricesteele and Geraldine O’Leary Commercial Director RTE Television.

We predicted a riot


Whatever the motivations behind the current chaos in Britain it would be in our considered opinion unwise for Ireland to think that we are far away from similar conflict.

In fact in our KDNINE insights booklet for 2011 (available free on our website) we predicted large scale civil unrest as early as November last year.

This was based on the growing anger we encounter in focus group research nationwide particularly among younger people.

The potential for conflict comes when this anger is channeled around an event or sparking point. The general sense of injustice is growing and the Irish state apparatus is rightly or wrongly seen to be firstly concerned with defending the rich and the economically disastrous status quo.

What is particularly disturbing from a marketing point of view in the UK is that the anger is often turned against certain brands who are seen to represent big business or globalisation.  So in some ways the riots are an attack on Brands and what they represent. So when the Irish rioters approach perhaps best not to hide in Starbucks or AIB.

Management tools

Some sites we like aimed at making us all better managers and more successful corporate citizens.
The good news is they are free so how good is that.
Visit for weekly pod casts to make managers more effective.
Then try for tips to make workplaces more enjoyable.
To improve creative output try Fora TV.
Hopefully after that there is still time to do some work.