Your own free Government speech for any occasion…

Words are important to what we do here so inspired by the governments job creation strategy here is our version of the KDNINE ministers speech…feel free to use with our blessing, on any appropriate occasion. Make sure to emphasize the words in bold with a sincere look to your audience.


Recognizing the urgent need for investment in job creation we are proud to announce a new fit for purpose strategy based on best practice and stress tested to create a knowledge economy. This may create up to 2 million jobs  in 5 years…50% of these jobs will be in cloud computing based industries and will harness our foreign direct investment potential to  make us a global center of excellence. We will then put pressue on the banks to release credit to small business and look to the B.R.I.C countries to enhance our export potential.

Finally I believe the children are our future and things can only get better if we work together as one nation proud of our heritage and united under one true God….(wait for applause and huge pension)

Perception wins every time…

One fact marketing people and brand owners do not like to hear is that you do not really control your own brand image. People are good at forming their own opinions and will use all of the evidence to make judgement not just marketing communications.

Enda Kenny goes to Germany today as the Poster boy (Irish Times) for economic reform and no doubt he will enjoy the plaudits. But whilst this may be an image appropriate in EU circles the image at home is one of a government rolling over and maintaining the Fianna Fail status quo. That was not the recent election mandate as far as this voter remembers.

The Euro is gone…

You heard it here first or rather I heard it this morning in rather stark terms from at least two of the speakers at the ISME conference in RDS Ballsbridge. The general consensus from Paul Sommerville Market Analyst and Prof. Denis Lucey Trinity was that the European politicians would faff around for a few more months and then some other crisis would bring down the whole euro currency house of cards. Then its back to the Punt, inflation and a soft Irish currency. Of course  government and the senior Civil Service are already planning for this eventually. Aren’t they…Hello…Hello?

Dealer Chic from


Consumer attitudes to discounts and deals are changing.

In fact, the avalanche of deals currently available to consumers are not just a short-term symptom of the financial crisis; DEALER-CHIC is here to stay:

DEALER-CHIC | Consumers have always loved getting good deals or exclusive rewards, but rather than having to hide one’s haggling, securing the best deal is now accepted, if not admired by one’s fellow consumers. Deal hunting will continue to be an integral part of consumers’ lives, as it’s now about more than just saving money: it’s the thrill, the pursuit, the control, and the perceived smartness, and thus a source of status too.

Now, we’re not saying that all of consumption will be dominated by discounted goods and services. However, for status-conscious consumers (read: all of them ) making the most of discounts and deals is no longer considered cumbersome or even embarrassing, but simply smart.

In fact, DEALER-CHIC is yet another example of the longer-term shifts playing out in the consumer arena, where savvy consumers have more choice, higher expectations, and more control, while mature consumers have an ever-less reverential relationship to brands.

So, here are just three reasons why DEALER-CHIC is set to get bigger and bigger in the coming years:

  1. MORE FOR LESS: While many people in developed economies may have less money to spend right now, consumers everywhere will forever look to experience more.
  2. THE MEDIUM IS THE MOTIVATION: Consumers are now being alerted to, using, reusing and sharing offers and deals via new (and therefore infinitely more exciting and attractive)technologies.
  3. BEST OF THE BEST: With instant mobile or online access to not only deals but reviews as well, consumers can now be confident they’re getting the best price for the best product or service.

Source: One of the world’s leading trend firms, sends out its free, monthly Trend Briefings to more than 160,000 subscribers worldwide.



John Fanning on top form

Full marks to the R.D.S for organising such a fantastic breakfast seminar titled Preparing to Take off Reach for Recovery last Friday. John Fanning’s presentation on Brand Ireland was outstanding. It is a pity that Minister Richard Bruton could not stay to hear the very well thought through strategy.

Congratulations to everyone involved.