Our agency presentation on re-branding Ireland is in the edit suite so bear with us and stay tuned. Its a pity our Rugby lads bowed out of the competition in New Zealand over the weekend and now we are reliant on Traps boys to give the nation some joy in these joyless times. But as we approach the 100 year anniversary of the Easter rising wouldn’t it be a good time to examine what makes us tick as a people. We seem to be crying out for some positives to take us into a new era. As Bonnie Tyler so aptly put it…we need a hero… could it be Wee Michael Twee?