Beware the Bias of your Planners and Buyers

An Interesting study from Irish TAM on the differences between ‘normal’ Irish Consumers and the Irish Advertising Industry.

For Normal People, Live TV is still very much to the fore with Radio & Press still very well trusted despite the drive to spend budget in more Niche offerings.

The Advertising Industry has its own Biases in Planning & Buying Media outside of House Deals with specific properties and other inducements or incentives.

They are younger, spend more time on their ‘phones and mostly live in Dublin, they will over allocate your budget to the shinest button on the Blazer. If you advertise outside these Silos, you and your team will need to understand this.

Summary from the deck:

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