Blog
Beware the Bias of your Planners and Buyers
An Interesting study from Irish TAM on the differences between ‘normal’ Irish Consumers and the Irish Advertising Industry. For Normal …
Advertising During Slower Economic Times
Click to read: Reduce_your_budget_McConkey_Associates_Call_0872552547
Rising prices and recession fears drive down consumer confidence @banda_ie
This wave of the B&A Consumer Confidence Barometer was conducted from the 10th-20th June 2022. Following a slight increase in …
Don’t tell my mother I’m in advertising – she thinks I play the piano in a brothel
The consumer still views Madmen as Badmen, behind Bankers, Estate Agents and Politicians. “As we emerge with trepidation from the …
Nice summary of 0 -> 3P Data for CRM h/t @Kubient
Customer Loyalty and 1st Party Data By now, we’ve all grown accustomed to that popup or banner offering the non-edible …
Google Topics API – interests based targetting: serving three pieces of user interests data to advertisers
Investing in new privacy-preserving technology People are increasingly concerned about their digital privacy, and they want to know how their …
