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Building a privacy-first future for web advertising – The Privacy Sandbox

Interesting Note from Google on Privacy:

Eliminate third-party cookies

Groups of people with common interests:

The Federated Learning of Cohorts (FLoC):

https://github.com/WICG/floc

The cynical, given Google’s dominance of ad servings, would suggest this is a land grab to advance their real estate

marketer_privacy_playbook worth a read – courtesy @Google

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