The Perils of #Programmatic Procurement

Excellent report on transparency from @ISBAsays and @PwC or not in Programmatic Procurement.

executive-summary-programmatic-supply-chain-transparency-study

Worth a read if you’re spending on online Display. And a great sumary of how Programmatic Trading works even if you’re not.

Good discussion on the report hosted by @TheAAI here:

#programmatic

#WhateverTheMediumWeMakesureItsWellDone

Online Talk Peter Field: Insights On Advertising In Recession – Slide Deck

When faced with a recession, most firms cut back on advertising alongside cutting other costs, yet there is a body of evidence that suggests a positive impact for companies that keep advertising during a recession.

• Why do marketers need to continue investing in brand advertising?
• What is the type of advertising that works best under the current circumstances?
• How can TV and Radio brands equip themselves with the right set of tools and arguments so that they can gain in efficiency when they approach their client base, both the advertisers and agencies?
• How can brands defend their share of voice and seize their market opportunity?
• What does a good “long term strategy” mean in this context of crisis?

Hosted by @egtaconnect  @globaltvgroup

 

Top 50 TV for 2018

Top Programmes 2018

Below is the list of the Top 50 Programmes on Televsion in Ireland in 2018. The highest rating of all programmes in 2018 was The Late Late Toy Show again1. Interestingly when it comes to entertainment shows, Room to Improve, Mrs Browns Boys and I’m a Celebrity Get Me out of Here all performed exceptionally well, making it into the top 15 shows of the year1.  Home-produced programmes and soaps continued to dominate the top of the ratings chart across all channels.

Sport was a big winner this year again accounting for more than half of the top 50 programmes of the year.  Ireland’s Grand Slam 6 Nations clash against England was the most watched sporting programme of the year.

Weather plays a big role in Irish life and this was reflected in the TV viewing data.  The Beast from the East hit us for a week in March meaning we stayed glued to our sets for an incredible average of 4hr 5mins every day during that week2.

Looking at the Top 50 programmes we can see that “Live” programmes and Events are what audiences want to watch and that’s where a key strength of TV broadcasters lies. TV broadcaster’s ability to provide this content to mass audiences is what makes TV stand out as the super medium.

Source: TAM Ireland Ltd / Nielsen TAM
1 Top Programmes based on Individuals 4+, All Subscribing Channels,  Averaging Option: Any Day, Any Time, Best Episode, Minimum Duration 10 Minutes
2 Based on Average Daily Viewing for week of 26th February – 4th March 2018
Analysis based any time, any  day, best episode.