The Starting Point Online
The techniques, innovations and systems behind online advertising and promotion are continually evolving. Each new app, site or platform will have its advocates and its detractors, leaving you wondering what is best for your message, your brand and your market.
Working across a range of brands and sectors, we are ideally placed to assess and evaluate the relative merits of the many avenues open to you online. Not only do we ensure our clients’ messages appear in the right cyberplaces, we also make sure they do so at the most competitive rate, with optimum effect.
Wherever your message appears, it’s important to remember that ‘online’ or ‘digital’ is a means of delivering your message to your audience. Our job is to make sure you deliver the right message, on the right medium, to the right audience, at the right time – every time.
Pay Per Click PPC
Pay Per Click (PPC) advertising is the fastest and most effective way to increase the number of qualified customers coming to your website. Our approach to Paid Search lets you achieve a high Google Quality Score resulting in increased sales and lower CPC. We offer tailored PPC campaigns via both Google AdWords and Bing Ads.
Search Engine Optimisation (SEO) is the process of improving your website’s organic rankings. Our approach to SEO is data driven. Unlike many Search Marketing agencies we harness the power of analytical data to effectively and continuously optimise your website. This results in your site being placed above competitors in organic search results.
Understanding how visitors interact with your website is key to online success. Using Google Analytics we track and interpret visitor behaviour helping you to convert more website visitors in to customers.