Last year in our KDNINE insights guide we noted the trend for younger more dynamic political leaders all around the world. We asked was it time for a younger more inspirational Irish presidential candidate. And look what we got, seven not complete muppets, but muppets none the less. Yes they have all achieved various levels of political, academic, eurovision experience etc. but none of them are in any way visionary or inspirational. Our research to date would indicate that the Irish populace are not impressed so far, so expect low voter turnout and apathy.
We also suspect that the campaign will get increasingly vicious as the days go on. As the song goes we could be wrong but we could be right…