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Whatever the medium,
Make sure it's well done.

Ireland and Scotland are the same country…at least for tourists!

If you look at the two new campaigns for Ireland and Scotland you would swear the countries were the same. And those Scottish gits have stolen our KDNINE Brand Ireland strategy. Bloody Cheek!

http://www.youtube.com/watch?v=6i63UReFH4M

http://www.tourismireland.com/Home/Our_Marketing_Overseas/TV-Advertising/TV-Advertising-2012.aspx