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Mary Meeker’s 2018 Review

The 2018 version of the hotly awaited annual Internet and New Technologies report from Mary Meeker has been published.

Here are a few charts as they relate to Advertising and Ad Tech.

Mobile adspend will and is catching up:

 

 

Mobile (Smart phones, Tablets, iPads) is growing dramatically reflecting the advances in 3 & 4G Technology coupled with larger screen sizes delivering a better user experience. Desktop is holding its own.

 

FANGS appear to be responding to Advertisers demands for more accountability and transparency.

Almost half the world is connected to the Internet: