Operation Transformation on RTÉ TV Sponsorship

The new season of Operation Transformation will see the show’s holistic approach to health and wellbeing to the
fore that will feature across all platforms. Audiences can  continue to “Follow the Leader” across all platforms and
be inspired by those taking on a personal challenge to improve their health and their lives. Specialist advice from
our multi-disciplinary team including; fitness coach Karl Henry; principal clinical psychologist Dr. Eddie Murphy;
dietitian Sophie Pratt and general practitioner Dr. Sumi Dunne, ensures that the leaders and the audience have
a complete health and wellbeing plan to actively engage with from January to March. Operation Transformation
connects with its audience like no other show with active and meaningful engagement across all platforms and into
local communities across Ireland.

With an average audience of *327,500 for All Adults *29.63% Share and a growth in online audiences on RTÉ
Player and RTÉ.ie last season, the series has continuously evolved to promote health and wellbeing and to expand
into communities to make a positive difference . From Operation Transformation events like Ireland Lights Up
with the GAA, where 800 GAA clubs around Ireland turn on their floodlights for walkers to exercise, to national
retailers promoting ingredients for the food plan and thousands of people gathering in the Phoenix Park for the
annual 5km fun run Operation Transformation continues to be a regular feature in the national calendar engaging a
wide range of audiences to make positive lifestyle choices.


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