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Whatever the medium,
Make sure it's well done.

Perception wins every time…

One fact marketing people and brand owners do not like to hear is that you do not really control your own brand image. People are good at forming their own opinions and will use all of the evidence to make judgement not just marketing communications.

Enda Kenny goes to Germany today as the Poster boy (Irish Times) for economic reform and no doubt he will enjoy the plaudits. But whilst this may be an image appropriate in EU circles the image at home is one of a government rolling over and maintaining the Fianna Fail status quo. That was not the recent election mandate as far as this voter remembers.