Recipe for Success – Chosing the Right partner
There are a few obvious pointers when choosing the right Communications partner, a bit like your friends you don’t always …
creativity
Is there a future for Advertising Agencies?
Unfortunately, several previous predictions have materialized and while one or two have thrived, the remainder have not and a few Agencies are still hanging on by their fingernails. We have witnessed a decimation of the Industry with some reports suggesting that employment in the sector has “downsized” by over 40% over the past two years.
Beware of Research
Fawlty Towers. I came across this and it shows why Creatives are suspicious of research and other subjective opinions. Other …