@MarkRitson used this Morgan Stanley chart showing Australian advertising spend by medium over the last 5 decades to demonstrate how the Internet (essentially #facebook and #alphabet) has hammered Newsprint.
The battleground for your screentime begins in earnest with Amazon looking to eat the established players Lunch.
Thanks to @eirSport and #TAM_Ireland for hosting a stimulating gig at the Aviva
Ritson also used this chart from Les Binet and Peter Field which shows the incremental sales effectiviness of long term brand building – using a lead and secondary medium – and not just tactical direct advertising in your brand campaigns.
It’s also worth referring to this Ebiquity study when planning your 2019 activity too.