The Perils of #Programmatic Procurement

Excellent report on transparency from @ISBAsays and @PwC or not in Programmatic Procurement.

executive-summary-programmatic-supply-chain-transparency-study

Worth a read if you’re spending on online Display. And a great sumary of how Programmatic Trading works even if you’re not.

Good discussion on the report hosted by @TheAAI here:

#programmatic

#WhateverTheMediumWeMakesureItsWellDone