Excellent report on transparency from @ISBAsays and @PwC or not in Programmatic Procurement.
executive-summary-programmatic-supply-chain-transparency-study
Worth a read if you’re spending on online Display. And a great sumary of how Programmatic Trading works even if you’re not.
Good discussion on the report hosted by @TheAAI here:
#programmatic
#WhateverTheMediumWeMakesureItsWellDone
