Rugby accounts for 13 of the Top 25, Sport is 60% of the list.
62% of daily viewing is broadcaster content – 84% of this is consumed live; 10% is Streaming services and 18% is video sharing platforms
* 1.4 million viewing the IRE v NZ RWC QF
* All Ireland Football @ #6 and Hurling @ #8 Finals in July!
* Women’s World Cup coverage make an appearance with over ½ a million people cheering on the girls in green.
Aside from sport, news, current affairs and entertainment featured heavily with Room to Improve, I’m a Celebrity…Get Me Out Of Here, Tommy Tiernan and Ireland’s Fittest Family all performing very well. The nation were gripped with the drama of Kin unfolding in the latest series.
Irish, home produced programmes were the backbone of top viewing experiences making up 49 of the top 50 programmes.
The average Irish adult in a TV home watches Broadcaster TV on a TV set for 2 hrs 32 mins per day that’s over 76 hours a month or 28% of our leisure time spent with our favourite form of entertainment!
84% of this daily viewing is consumed live (i.e. at the time the programme is broadcast) and 16% is viewed as catch-up up 1% since last year.
For the advertisers TV delivered over 39 billion impacts.
Housekeepers with kids viewed for 1hr 41 mins daily. Women spent slight more time viewing daily than men – 2 hrs 11 mins and 2 hrs 3 min respectively.
Taking into account all video viewing across all devices, viewing to broadcaster content is by far the most popular viewing activity. Total video viewing data for 2023 shows that people spend 62% of their daily viewing with broadcaster content, 10% with streaming services such as Netflix etc. and 18% with video sharing platforms such as YouTube and TikTok etc.
It is impressive to see how broadcaster content towers over the global streamers and other video platforms, showing great resilience and strength in an increasingly competitive market.
Source: TAM Ireland / Nielsen Media.