I have a thing about Private Label, we work in an industry that relies on getting a contribution from branded sales. Brands are not just taking a hammering from Retail Trading Negotiators seeking even greater discounts while maintaining net margins, but also by PL; as mentioned earlier it is reckoned that almost 30% of all grocery lines by 2012 will be own-brand. Tesco currently says own label accounts for 40%.
My wife has been temporarily incapacitated and I’ve been doing the weekly “big shop” for the past couple of months.
I looked forward to this, as in the past I’ve enjoyed Grocery store-checks as an information gathering exercise – seeing who’s active, new product launches, what products are on promotion, what offers there were – in the FMCG categories in which I or my clients operated.
There are a few obvious pointers when choosing the right Communications partner, a bit like your friends you don’t always have to get along with them, but good chemistry does help. And choose carefully, because with the right choice you could be together a long time. A good agency is like a good restaurant. Same quality control, attention to detail, desire to please.
Unfortunately, several previous predictions have materialized and while one or two have thrived, the remainder have not and a few Agencies are still hanging on by their fingernails. We have witnessed a decimation of the Industry with some reports suggesting that employment in the sector has “downsized” by over 40% over the past two years.