Nice simple graphic from ‘The Attention Opportunity’ presentation by Amplified Intelligence on behalf of Irish TAM illustrating the attributes that add equity or share price to your brand.
Your brand’s attributes and distinctiveness are vital in a cluttered environment.
Product shape and celebrities are very hard to make distinctive because they are often shared amongst many brands.
When attention is fleeting distinctive assets become hyper valuable.
A brand asset that is so recognisable that it literally makes people think of your brand when it is seen (or heard) even if the logo isn’t present.
PS: product shape and celebrities are very hard to make distinctive because they are often shared amongst many brands.