How to use Digital Effectively
Article for the September issue of Ireland’s top Grocery Trade Monthly, Retail News Click here: Digital_Advertising_September_2019_RNews
Media Update August 2019
Download a pdf: McConkey Associates – Irish Media Market Update August 2019
Sustainability is more than just a Passing Fad
Key trends in Packaging Design for the July/August issue of Ireland’s Top Grocery Publication. Click here for pdf Packaging_Design_August_2019_RNews
How to get the most from your Ad Budget
How to build equity and invest wisely – a brief guide for Retail News, the No 1 Grocery Trade Magazine. …
2018 Print & Press Review
• As could be expected, Newspaper sales fell further in 2017. The circulation of daily print titles was 8.2% lower …
Beware your media planners bias & ensure you are getting Media neutral solutions
Radio, newspapers and magazines perform significantly better than they are perceived to for brand building campaigns. That’s the evidence from …
